KeyWorking - Identity
Brand: KeyWorking, a luxury office boutique.
Role: Senior Copywriter, Creative Lead
Actions: Define overall look and feel. Establish brand tone. Create flagship marketing collateral and brand guidelines.
Results: Full occupancy within 10 months, including tenants such as Huffington Post.
Before construction began on KeyWorking’s physical space, I was tasked to ‘paint a picture’ of the space. I sat down with their architect and brought the space to life with evocative, long-form copy.
KeyWorking presented a slew of benefits they offered clients, each with 10+ pages of disclaimers. I transformed the legal jargon into bite-sized information that spoke directly to our audience.
Want to see more of my work?
- KeyWorking: Flagship Sales Kit
- KeyWorking: Perk Cards
- KeyWorking: Press Release