Modloft - Growth
Brand: Modloft, a high-end furniture designer.
Role: Copy, Team Lead
Actions: Spearheaded copywriting team. End-to-end rebranding. Established new content partnerships. Reinvigorated social strategy.
Results: Sleeker look and feel. 82% increase in B2C sales in under a year. Queer Eye (Netflix) content partnership. Increased organic social followers from 15K to over 100K on Instagram.
After establishing a new brand tone, we got to work on our annual print catalog. I crafted distinct copy throughout that was evocative of our newer, more modern tone.
By combining clean photography, distinguished copy, and an easy-to-use UI, we were able to increase our website traffic and drive conversions considerably.
Want to see more of my work?
Modloft: New Product Catalog
Modloft: New Website